Executive Communication — Illustrated Mastery Guide

An illustrated, expert-level mastery guide for the Certified Executive Communication Professional certification. Six modules build genuine command of communication at the top: gravitas, credibility and executive presence, and the shift from the expert's voice to the leader's voice; strategic message architecture with the Minto Pyramid Principle and SCQA, and leadership storytelling and narrative arcs; board and investor presentations, keynotes and executive data storytelling; stakeholder communication, managing up and across, board and investor relations, and crisis communication grounded in Coombs's SCCT; influence and persuasion using Aristotle's ethos, pathos and logos and Cialdini's principles; and leading communication and culture through town halls, change (Kotter, ADKAR) and an authentic leadership voice — closing with a capstone lab in which you design a complete executive communication for a high-stakes scenario. Rich with Mermaid diagrams, comparison tables, worked before-and-after executive messages, exercises and self-checks.

Key facts

• Course price: $390 (one-time payment)
• Field: Soft Skills
• Prepares for: Certified Executive Communication Professional
• 6 modules · 12 lessons · about 5 hours of lessons
• Self-paced, online, illustrated lessons

Course outline

1. Executive Communication Foundations — Gravitas, credibility and executive presence; the shift from the expert's voice to the leader's voice; and clarity and brevity at the top.
   • Gravitas, Credibility and Executive Presence
   • The Leadership Voice: Clarity and Brevity at the Top
2. Strategic Messaging and Storytelling — Message architecture and the Minto Pyramid Principle (answer first, then support) with SCQA and MECE; and leadership storytelling and narrative arcs that move audiences to act.
   • Message Architecture and the Minto Pyramid Principle
   • Leadership Storytelling and Narrative Arcs
3. High-Stakes Presentations and Speeches — Board and investor presentations, keynotes, structuring and delivering with impact, and data storytelling for executives.
   • Board and Investor Presentations
   • Data Storytelling and Delivering with Impact
4. Stakeholder and Crisis Communication — Managing up and across, board and investor relations, and crisis communication principles — speed, transparency and empathy — grounded in Coombs's SCCT.
   • Stakeholders: Managing Up, Across and Investor Relations
   • Crisis Communication: Speed, Transparency, Empathy
5. Influence and Persuasion at the Top — Aristotle's ethos, pathos and logos; Cialdini's principles of persuasion; and winning support for ideas and decisions — ethically.
   • Ethos, Pathos, Logos: The Classical Foundations
   • Cialdini and Winning Support for Ideas
6. Leading Communication and Culture — Internal communication and town halls, change and transformation communication (Kotter, ADKAR), an authentic and consistent leadership voice, and a capstone LAB designing an executive communication…
   • Internal Communication, Town Halls and Change
   • The Authentic Leadership Voice — Capstone LAB